Bey Yaar – It was a small budget Gujarati film that nobody had heard about. And then something magical happened. Again, something that nobody had heard about. The film’s writer Niren Bhatt tells us about the making of the film, the hurdles it faced, and its amazing journey – how it not only recovered its cost but went to earn almost 10 times its budget.
Any Gujarati (I hate the word Gujju) reading this blog is (I assume) aware of ‘Bey Yaar’, for others – it’s a small independent regional film which recently completed 25 Weeks in cinemas. It’s beyond belief (even for us) considering the fact that it directly competed with all major Bollywood releases for almost 4 months now, in a market conventionally strong for Hindi films, and in a space where regional content is absolutely non-existent in multiplexes.
For decades, Gujarati cinema was on ventilator…
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